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LG 108 cm (43 inches) UR75 4K Ultra HD Smart TV with Alpha 5 AI Processor 4K Gen6, Alexa Built-in, WebOS (43UR7790PSA)

  • Apps Supported: Netflix, Prime Video, Disney+ Hotstar
  • Alpha 5 AI Processor 4K Gen6
  • Resolution: 4K UHD Display (3840 x 2160)
  • Connectivity: 3 HDMI and 1 USB Port
  • Sound Output: 35 Watt
  • Magic Remote : Universal Control, Point, Click, Scroll, Voice
  • ALLM, HGIG Mode for a Better HDR Gaming Experience
₹ 44,990.00 ₹ 62,990.00 SAVE 29%



Unveiling the LG 43UR7790PSA: A Deeper Look at this 4K Smart TV

The LG 43UR7790PSA is a 43-inch (109.22 cm) 4K Smart TV designed to elevate your entertainment experience. Here's a comprehensive breakdown of its key features and benefits, drawing information from the LG website and other reliable sources:

Captivating Visuals with 4K Resolution:

  • Unveiling Exceptional Detail: Witness stunning visuals with a resolution of 3840 x 2160 pixels, offering four times the detail of Full HD. This translates to sharp and crisp images, vibrant colors, and deeper contrasts, whether you're watching movies, streaming content, or playing games.
  • Enhanced with AI Processing: The α5 AI Processor 4K Gen6 utilizes advanced algorithms.
  • Optimize Picture Settings: Automatically adjust picture settings based on the type of content you're watching (movies, sports, games, etc.) for an optimized viewing experience.
  • Reduce Noise: Minimize unwanted noise artifacts in the picture, improving image clarity and detail.
  • Enhance Motion Handling: Smooth out fast-paced motion scenes, minimizing motion blur and judder.

Immersive Audio Experience (35W Speakers):

  • AI Sound (Virtual Surround 5.1): Experience a virtual surround sound experience created by the TV's built-in speakers. While not a true surround sound system, this technology simulates a 5.1 channel setup, providing a more immersive audio experience compared to traditional TV speakers.
  • Improved Sound Quality: The 43UR7790PSA boasts 35W speakers, offering slightly better sound output compared to the 20W speakers found in the 43UR7550PSC. This can make a noticeable difference in the overall audio experience, especially in smaller rooms.
  • For the Ultimate Audio Experience: For an even more immersive home theater experience, consider connecting an external soundbar or surround sound system.

Seamless Entertainment with webOS Platform:

  • Gateway to Entertainment: Access a vast library of content through the user-friendly webOS 22 platform. Stream your favorite movies, shows, and music from popular apps like Netflix, YouTube, Disney+ Hotstar, and many more, directly on your TV.
  • Simple and Convenient Control: Navigate your TV easily with the included Magic Remote Control. It features point-and-click functionality, voice control support using LG ThinQ AI and popular voice assistants like Google Assistant and Amazon Alexa, and dedicated buttons for frequently used features.

Additional Features:

  • HDR10: Experience enhanced picture quality with HDR (High Dynamic Range) technology. HDR10 expands the color palette and contrast range, especially in HDR content, delivering a more realistic and immersive viewing experience with brighter highlights and deeper blacks.
  • Filmmaker Mode: Enjoy content as the director intended. This mode disengages motion smoothing and other processing features, presenting movies and shows in their original artistic form.
  • Sleek Design: The 43UR7790PSA features a sleek and stylish design with thin bezels, seamlessly integrating into any modern living space.

Overall, the LG 43UR7790PSA presents a compelling choice for those seeking a feature-rich and affordable entertainment solution. It offers stunning 4K visuals, AI-powered enhancements, a user-friendly platform, decent built-in sound, and various smart features, making it ideal for casual viewers, gamers, and anyone who wants to elevate their home entertainment experience.


This is AI generated product description made from numerous sources and might vary from the actual information, for detailed description refer manufacturer website*
Product Specifications

Picture (Display)

  • Display Type: 4K UHD
  • Display Resolution: 4K Ultra HD (3,840 x 2,160)
  • Backlight Type: Direct
  • Refresh Rate: 60Hz Native

Picture (Processing)

  • Picture Processor: α5 AI Processor 4K Gen6
  • AI Upscaling: 4K Upscaling
  • Dynamic Tone Mapping: Yes
  • AI Brightness Control: Yes
  • HDR (High Dynamic Range): HDR10 / HLG
  • Picture Mode: 9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))


  • HGIG Mode: Yes
  • Game Optimizer: Yes (Game Dashboard)
  • ALLM (Auto Low Latency Mode): Yes

Smart TV

  • Works with Apple Airplay2: Yes
  • Operating System (OS): webOS 23
  • Sports Alert: Yes
  • Family Settings: Yes
  • ThinQ: Yes
  • USB Camera Compatible: Yes
  • Full Web Browser: Yes
  • Intelligent Voice Recognition: Yes
  • Magic Remote Control: Built-In
  • Room to Room Share: Yes (Receiver)
  • Smartphone Remote App: Yes (LG ThinQ)


  • High Contrast: Yes
  • Gray Scale: Yes
  • Invert Colors: Yes

Dimensions and Weights

  • TV Dimensions without Stand (W x H x D, mm): 977 x 593 x 94.4
  • TV Dimensions with Stand (W x H x D, mm): 977 x 629 x 216
  • Packaging Dimensions (W x H x D, mm): 1075 x 660 x 175
  • TV Stand (W x D, mm): 848 x 216
  • TV Weight without Stand (kg): 9.5
  • TV Weight with Stand (kg): 9.6
  • Packaging Weight (kg): 12.0
  • VESA Mounting (W x H, mm): 200 x 200


  • AI Sound: AI Sound Pro (Virtual 5.1.2 Up-mix)
  • Clear Voice Pro: Yes
  • LG Sound Sync: Yes
  • Sound Mode Share: Yes
  • Simultaneous Audio Output: Yes
  • Bluetooth Surround Ready: Yes (2 Way Playback)
  • Audio Output: 35W
  • AI Acoustic Tuning: Yes
  • Audio Codec: AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
  • Speaker Direction: Down Firing
  • Speaker System: 2.1 channel


  • HDMI Audio Return Channel: eARC (HDMI 2)
  • Bluetooth Support: Yes (v 5.0)
  • Ethernet Input: 1ea
  • Simplink (HDMI CEC): Yes
  • SPDIF (Optical Digital Audio Out): 1
  • HDMI Input: 3 (supports eARC, ALLM as specified in HDMI 2.1)
  • RF Input (Antenna/Cable): 1
  • USB Input: 1 (v 2.0)
  • Wi-Fi: Yes (Wi-Fi 5)


  • Power Supply (Voltage, Hz): AC 100~240V 50-60Hz
  • Standby Power Consumption: Under 0.5W
Warranty and Installation Information

Warranty & Installation

Warranty Summary

1 Year Comprehensive Warranty on Product and 1 Year Additional Warranty on Panel

Covered in Warranty

All Manufacturing Defects

Not Covered in Warranty

Warranty does not Cover Any External Accessories (Such as Battery, Cable, Carrying Bag), Damage Caused to the Product due to Improper Installation by Customer, Normal Wear and Tear to Magnetic Heads, Audio, Video, Laser Pick-ups and TV Picture Tubes, Panel, Damages Caused to the Product by Accident, Lightening, Ingress of Water, Fire, Dropping or Excessive Shock, Any Damage Caused due to Tampering of the Product by An Unauthorised Agent, Liability for Loss of Data, Recorded Images or Business Opportunity Loss

Warranty Service Type

Technician Visit

For more warranty information refer the manufacturer website or the warranty card.

Installation & Demo

We'll facilitate the installation and demo through authorized service engineer at your convenience The installation will be done within 48 hours of delivery of the TV.The service engineer will install your new TV, either on wall mount or on table top. Installation and demo are provided free of cost.The engineer will also help you understand your new TV's features.The process generally covers:Wall-mounted or table-top installation, as requested.Physical check of all ports, including power and USB ports. Accessories also checked.Demonstration of features and settingsQuick run-through on how to operate the TV

Additional Information

Manufactured/ Marketed by: LG Electronics India Pvt. Ltd., 51, Udyog Vihar, GR. Noida (U.P) - 201306

Product Made In: India

Note: MRP of the product may vary and doesn't affect the offered selling price

Returns and Refunds

GMCDigital.com makes every effort to service the orders placed with them, as per the specification and delivery timelines mentioned against each product. As a policy, we request you to kindly check the product and the accessories while accepting the delivery. In case of any discrepancies, kindly bring it to our notice before accepting delivery by calling us on +91 8331057575 or email us on care@gmcdigital.com. After acceptance of delivery of the product, GMCDigital.com will not entertain any returns or refund request.

Refund will be done within 10-15 working days from the date of request of refund.

After sales service is provided by the authorised service centers of the respective manufacturing companies. For product service requirement, kindly contact us on the above mentioned details for the same. For any product/service available on sale onwww.gmcdigital.com , the company does not assume any liability. GMCDigital.com is only in the business of providing products/services from manufacturers to customers.

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